Event Summary:
The potential for brands (local & national) to connect and engage with consumers is greater now than ever before. On June 7th, 2010 we explored the future of location based marketing.

Details:
Location based services (LBS) are all the rage these days. Is geo-location hype, web 3.0 or something in-between? What innovative ways could location awareness impact marketing and advertising? Who stands to benefit more, large brands or small business (mom & pops)? Which LBS offerings (Foursquare, Gowalla, Pegshot, Loopt, Brightkite, etc.) are most applicable for my agency or business? 

Moderator:
Erick Schonfeld, Co-Editor, Techcrunch (@erickschonfeld)

Panelists:
+ Ian Schafer, CEO, DeepFocus (@ischafer)
+ Mike Schneider, VP, Director Digital Incubator, Allen & Gerritsen (@schneidermike)
+ Joshua Karp, Digital Media Manager, PepsiCo (@jkarpf)
+ Mark Ghuneim, CEO, WiredSet / Trendrr (@markghuneim)
+ Ian Spalter, Executive Creative Director, Mobile & Emerging Platforms, R/GA (@ianspalter)